Privacy Policy – Micron Technology Inc (Google Play Games)

1. Introduction / Overview

Welcome to the Privacy Policy for games published by Micron Technology Inc on Google Play Games. We are committed to transparency about how information is collected and used when you play our games.

This Privacy Policy explains what information may be collected through third-party services, how it is used, and your rights and choices regarding your information.

2. Information We Collect

2.1 Information We Collect Directly

Micron Technology Inc does not directly collect, store, or process personal data on our own servers. Our games are designed to function without requiring user accounts, registration, or any personal information submission directly to us.

2.2 Information Collected by Third-Party SDKs

Our games integrate third-party software development kits (SDKs) for advertising, analytics, attribution, and crash reporting. These third-party partners may automatically collect certain information when you use our games, including:

• Device Information: Device model, manufacturer, operating system version, device language, timezone
• Identifiers: Advertising ID (AAID), device ID, app instance ID (as permitted by Android OS policies)
• Network Information: IP address, network type, mobile carrier
• Location Information: Approximate location (country/region) derived from IP address
• Usage Data: Gameplay events, session duration, in-game actions, app usage analytics
• Technical Data: Crash logs, diagnostics, performance metrics
• Advertising Data: Ad impressions, ad clicks, ad conversions, ad interaction data

The collection and use of this information is governed by the privacy policies of the respective third-party SDK providers, not by Micron Technology Inc.

3. How Information Is Used

3.1 Our Use

Since Micron Technology Inc does not collect personal data directly, we do not use personal information for our own purposes beyond what is necessary to operate our games through third-party services.

3.2 Third-Party Use

Third-party SDK providers use the information they collect for various purposes, which may include:

• Advertising: Serving personalized or contextual advertisements, measuring ad performance, attribution, and preventing fraud
• Analytics: Understanding how users interact with our games, improving gameplay experience, identifying bugs and crashes
• Measurement: Tracking campaign performance, user acquisition, conversion tracking
• Optimization: Improving SDK performance, enhancing user experience

Each third-party partner processes data according to their own privacy policies. We encourage you to review the privacy policies of our third-party partners listed in Section 4 below.

4. Third-Party SDKs & Partners

Our games integrate the following categories of third-party SDKs. Each partner operates under its own privacy policy, and we encourage you to review their policies to understand how they collect and use information.

Important: These third-party partners are independent data controllers. They determine how they collect, use, and share information. Please review their privacy policies to understand their data practices.

5. Children's Privacy

Micron Technology Inc takes children's privacy seriously. We do not knowingly collect personal data from children under the age of 13 (or the applicable age of digital consent in your jurisdiction).

Our games are designed for a general audience and do not require age verification or account creation. However, because our games integrate third-party advertising and analytics SDKs, those services may collect certain information as described in this policy.

5.1 Compliance with Children's Privacy Laws

• COPPA (US): We comply with the Children's Online Privacy Protection Act by not collecting personal information from children under 13 without verifiable parental consent.
• GDPR-K (EU/UK): We follow requirements for processing children's data under GDPR Article 8 and UK data protection laws.
• Where available, we use age-appropriate ad settings and limit data collection for younger audiences through our SDK configurations.

If you believe a child has provided information to our third-party partners through our games, please contact us at info.muneebahamd@gmail.com, and we will work with the relevant partners to address the situation.

6. International Privacy Laws & Legal Bases

We respect privacy rights under laws around the world. This section explains how our games comply with major international privacy regulations and the legal bases for data processing by our third-party partners.

6.1 GDPR (European Union/European Economic Area) & UK GDPR

For users in the EU, EEA, and UK, the General Data Protection Regulation (GDPR) and UK GDPR provide specific rights and protections. While Micron Technology Inc does not process personal data directly, our third-party SDK partners may process your data on the following legal bases:

• Consent: For personalized advertising and certain analytics, our SDK partners rely on your consent, typically collected through a consent management platform (CMP) when you first use the app.
• Legitimate Interests: For contextual advertising, fraud prevention, analytics, and service improvement, partners may rely on legitimate interests.
• Contractual Necessity: To deliver the core functionality of the game.
• Legal Obligation: To comply with applicable laws and regulations.

Your GDPR Rights:

Withdrawal of Consent: You can withdraw your consent at any time for personalized advertising by adjusting your device's advertising settings or through in-app consent management interfaces where available. Withdrawing consent will not affect the lawfulness of processing based on consent before withdrawal.

6.2 CCPA/CPRA (California, USA)

The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide California residents with specific rights regarding their personal information.

Key CCPA/CPRA Concepts:

• "Sale" and "Sharing": Under CCPA/CPRA, sharing personal information for targeted advertising or cross-context behavioral advertising may be considered a "sale" or "share" of personal information. Our third-party advertising partners may engage in such activities.
• "Sensitive Personal Information": We do not intentionally collect sensitive personal information (precise geolocation, racial/ethnic origin, religious beliefs, etc.).

Your CCPA/CPRA Rights:

• Right to Know: Request disclosure of categories and specific pieces of personal information collected, sources, purposes, and third parties with whom it's shared.
• Right to Delete: Request deletion of your personal information.
• Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information for targeted advertising purposes.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: If applicable.
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.

How to Exercise CCPA/CPRA Rights: To opt out of targeted advertising, use your device's Advertising ID settings or the "Limit Ad Tracking" option. For other requests, contact us at info.muneebahamd@gmail.com. Since we don't store data directly, we'll provide guidance on contacting the relevant SDK providers.

6.3 LGPD (Brazil)

Brazil's Lei Geral de Proteção de Dados (LGPD) provides similar rights to GDPR. Brazilian users have the right to:

• Confirm whether their data is being processed
• Access their personal data
• Correct incomplete or inaccurate data
• Request anonymization, blocking, or deletion of data
• Request data portability
• Withdraw consent
• Object to processing

Legal bases for processing under LGPD include consent, legitimate interest, contractual necessity, and compliance with legal obligations. To exercise your rights, contact info.muneebahamd@gmail.com.

6.4 PIPEDA (Canada)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Canadian users have the right to:

• Access their personal information held by organizations
• Request correction of inaccurate information
• Withdraw consent for certain data processing activities

To exercise these rights, contact us at info.muneebahamd@gmail.com.

6.5 Other US State Privacy Laws

Several US states have enacted comprehensive privacy laws similar to CCPA, including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA). These laws generally provide residents with rights to:

• Access their personal data
• Correct inaccuracies
• Delete personal data
• Opt out of targeted advertising
• Opt out of the "sale" of personal data

If you are a resident of a state with comprehensive privacy legislation, you may exercise these rights by contacting info.muneebahamd@gmail.com or adjusting your device's advertising settings.

6.6 International Users

We respect privacy rights globally. If you are located outside the jurisdictions listed above and have questions about your privacy rights or how your information is handled, please contact us at info.muneebahamd@gmail.com.

7. Your Rights & Choices

You have several options to control how information is collected and used when you play our games:

7.1 Advertising ID Controls

Android Users:

• Go to Settings → Google → Ads
• Select "Opt out of Ads Personalization" or "Reset advertising ID"
• You can also delete your advertising ID entirely on newer Android versions (Android 12+)

7.2 Consent Management

When you first launch our games (in applicable regions), you may be presented with a consent dialog that allows you to accept or decline personalized advertising. You can typically change this choice later through in-game settings or your device's privacy settings.

7.3 Opt-Out of Targeted Advertising

• Use your device's Advertising ID settings as described above
• Visit industry opt-out pages:
  • Network Advertising Initiative: https://optout.networkadvertising.org/
  • Digital Advertising Alliance: https://optout.aboutads.info/

7.4 Exercising Legal Rights

Because Micron Technology Inc does not directly store personal data, many requests will need to be directed to the relevant SDK providers listed in Section 4. However, you can contact us at info.muneebahamd@gmail.com for:

• Guidance on how to exercise your privacy rights
• Information about which third-party partners may have your data
• Assistance in contacting the appropriate SDK providers
• Questions about this Privacy Policy

Note: Opting out of personalized advertising does not mean you will stop seeing ads. You will still see contextual (non-personalized) ads based on the content of the game.

8. Data Retention

Since Micron Technology Inc does not collect or store personal data on our own servers, we do not have a data retention policy for personal information.

Data retention by our third-party SDK partners is governed by their respective privacy policies and data retention practices. Generally, third-party partners retain data for as long as necessary to:

• Provide their services (advertising, analytics, etc.)
• Comply with legal obligations
• Resolve disputes and enforce agreements

For specific information about data retention periods, please review the privacy policies of the third-party partners listed in Section 4.

9. Security

While Micron Technology Inc does not collect or store personal data directly, we take security seriously:

• SDK Selection: We carefully select reputable third-party SDK providers that implement industry-standard security measures.
• Updates: We regularly update our games and SDKs to incorporate the latest security patches and improvements.
• Secure Transmission: Our third-party partners use secure transmission protocols (HTTPS/TLS) to protect data in transit.

Each third-party SDK provider is responsible for the security of the data they collect and process. For details about their security practices, please review their respective privacy policies and security documentation.

No Absolute Security: Please be aware that no method of transmission over the internet or electronic storage is 100% secure. While our partners strive to use commercially acceptable means to protect data, absolute security cannot be guaranteed.

10. International Data Transfers

Our games are available to users worldwide, and our third-party SDK partners operate globally. This means that information collected by third-party partners may be transferred to, stored in, and processed in countries other than your country of residence, including the United States and other countries that may have different data protection laws than your jurisdiction.

10.1 Transfer Mechanisms

Our third-party partners use various legal mechanisms to ensure lawful international data transfers, which may include:

• Standard Contractual Clauses (SCCs): EU-approved contract terms for international transfers
• Adequacy Decisions: Transfers to countries deemed adequate by the EU Commission
• Data Privacy Framework: For transfers between the EU and US (where applicable partners are certified)
• Other Legal Mechanisms: As permitted under applicable laws

10.2 Partner Locations

Many of our SDK partners, including Google, Meta, Unity, and AppLovin, have global operations and may transfer data internationally. For specific information about where your data may be transferred, please review the privacy policies of individual partners listed in Section 4.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, SDK integrations, legal requirements, or for other operational, legal, or regulatory reasons.

11.1 Notification of Changes

When we make material changes to this Privacy Policy, we will:

• Update the "Effective Date" at the top of this policy
• Where feasible, notify users through in-game notifications or other reasonable means
• For material changes that affect your rights, we may seek renewed consent where required by law

11.2 Your Acceptance

Your continued use of our games after any changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree with the changes, please discontinue use of our games.

11.3 Review Regularly

We encourage you to review this Privacy Policy periodically to stay informed about how we and our third-party partners handle information.